Fringe program
Master classes area
Materials science together with manufacturers
12:30-13:00Wholesale buyers, retailers and distributors will talk about consumer behavior, trends and directions of market development
New! Marketplaces
New topic! Series of discussions about entering the leading marketplaces in Russia, promotion features, sales strategies and other life hacks from leading trading platforms: Ozon, Wildberries, Yandex Market, SberMegaMarket and Lamoda
Design of objects in HoReCa segment : modern concepts and textile trends
Trade marketing tools, problems and ways to solve them. Leroy Merlin, Your House, Hoff, Maksidom, Brownie, Askona, Stockmann, Divan.ru and others are invited
Design
World trends, novelties in the design of residential and public spaces, the secrets of promoting a personal brand and digital marketing in new reality. Art objects in the interior, the selection rules and fashion trends will be discussed
New! Materials Science
New theme that will introduce you to the technologies and trends in creating experimental textiles from original raw materials.The main trend is focus on sustainability
Special shows Hometextile & Design
International Textile Designers and Decorators Award
Hometextile & Design fringe program 2021: